FRE® Nicotine Pouches Partners with 23XI Driver Riley Herbst to Fuel Performance at NASCAR's Highest Level
Turning Point Brands, Inc. (TPB)
Last turning point brands, inc. earnings: 4/28 07:30 am
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Source: Business Wire
FRE to serve as partner on the No. 35 car, with expanded retail presence through Terrible’s locations across Las Vegas SANTA MONICA, Calif.--(BUSINESS WIRE)--FRE® Nicotine Pouches today announced a partnership with 23XI Racing driver Riley Herbst and the No. 35 team, bringing the brand to the NASCAR Cup Series. The partnership pairs FRE with one of the sport's most dynamic young drivers ahead of his hometown race at Las Vegas Motor Speedway on March 15, combining on-track visibility with an expanded retail presence through Terrible's, the Herbst family's well-known chain of convenience locations across the Las Vegas market.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312962192/en/FRE branding will be prominently featured on Herbst's race car and driver suit across select race weekends during the 2026 NASCAR Cup Series season. The collaboration kicks off at Las Vegas Motor Speedway.Through this partnership, FRE brand
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