Ad industry seeks to delay new California data privacy law [Los Angeles Times (CA)]
Tribune Publishing Co (TPCO)
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Source: Los Angeles Times
Some of the advertising industry’s biggest trade associations are asking California’s attorney general to delay enforcement of the state’s new privacy law. Starting Jan. 1, the California Consumer Privacy Act required most companies with websites and customers in the state to implement new data collection standards — though those more stringent rules won’t be enforced until July. That’s not enough time for businesses to get in compliance, five ad sector trade groups wrote in a letter to Atty. Gen. Xavier Becerra’s office Wednesday. They are requesting a delay in enforcement for at least another six months. Becerra’s office published its first round of draft regulations in October; a final set is still in the works. Ad groups worry that key provisions of the law could be changed in the final regulations, according to the letter. “It’s a complex industry. There are companies that need time to adapt,” said Clark Rector, executive vice president of government affairs at the American Adver
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