WideOrbit and Hudson MX Expand Partnership--Making it Easier and More Profitable for Media Buyers and Sellers to Transact Local Broadcast TV Ads
TRIBUNE MEDIA CO (TRCO)
Last tribune media co earnings: 3/1 07:15 am
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Source: PR Web
SAN FRANCISCO (PRWEB) June 11, 2019 Building on the successful integration of Airtimes, WideOrbit and Hudson MX are now focused on improving the pre-buy and order stewardship processes for media buyers and broadcasters. The two companies have been collaborating on streamlining processes and leveraging TIP Protocols to eliminate the time-consuming tasks that can make local TV buying slow, costly, and inefficient. Through the tighter integration of the two platforms, the combined offering will bring the speed, accountability, and results that marketers are increasingly demanding from their media investments.This partnership brings together two companies committed to immediately enabling modernization of the process for buying and selling local broadcast television. WideOrbit's WO Traffic, a broadcast station group system of record, is used to manage more than 90% of U.S. local TV ad revenue. Hudson MX is working to level the playing field--both in terms of ad budget share and workfl
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