How To Hang Out At A NASCAR Race Without Watching Any Cars [Forbes]
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Source: Forbes
How To Hang Out At A NASCAR Race Without Watching Any Cars Martin Truex Jr., driver of the (78) Auto-Owners Insurance Toyota, leads the pack at the Monster NASCAR Cup Series Quaker State 400 presented by Walmart on July 14, 2018, at Kentucky Speedway. Getty A patch of blacktop at Kentucky Speedway where grandstands once loomed has been turned into a hangout called “Fireball Alley” for the race track’s annual Cup race. Admission to the alley, sponsored by the nearby manufacturer of a cinnamon-infused whiskey, is $30. Fireball Alley, near the first turn of the mile-and-a-half oval between Cincinnati and Louisville, is being promoted as “an energetic environment geared towards ages 18-27,” with music, values on concessions, cornhole and giant jenga, and $2 beer (plus Fireball for sale). People in that age range are prime targets for NASCAR and other professional sports -- these folks are, after all, potential fans for many years -- but they also can be a hard sell, since they have limit
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