TransUnion and Actable Prove AI Success Starts with Data: Partnership Delivers 10% Lift in Predictive Modeling
TransUnion (TRU)
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Source: GlobeNewswire
CHICAGO, Jan. 14, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced breakthrough results from a collaboration with Actable, a leader in predictive intelligence for marketers. By integrating TransUnion’s TruAudience® Marketing Solutions dataset into Actable’s machine learning models, the partnership achieved a 10% improvement in model fit for AI-driven marketing predictions. The project focused on a win-back use case for a major retailer seeking to re-engage customers who now buy from competitors, a notoriously costly and data-scarce challenge. With TruAudience Marketing Solutions data filling critical gaps within the AI model, Actable reduced false positives by 19.5%, to improve audience targeting and enable more efficiency for high-cost marketing tactics, like catalogs and paid media. Read the full findings in TransUnion’s What Does AI-Ready Really Mean? “AI isn’t magic, its output is only as good as the information it's given,” said Brian Silver, EVP of Global Mar
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