Canadians' Financial Outlook Divided as Inflation and Recession Fears Appear to Shape Behaviours – TransUnion Canada Study [Yahoo! Finance]
TransUnion (TRU)
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Source: Yahoo! Finance
84% of surveyed Canadians said inflation for everyday goods is in their top three financial concerns; among all surveyed, 53% feel their household income is not keeping pace with inflation. 85% said they changed shopping habits in the past three months in response to the current economic environment; among all surveyed, 67% sought out sales and discounts more frequently during that timeframe. 18% do not believe they would be approved for a new credit or lending product. TORONTO, Jan. 13, 2026 (GLOBE NEWSWIRE) -- Canadians' optimism about their finances waned as the cost of living continues to rise. Over half (53%) said their household income isn't keeping pace with inflation, according to TransUnion's (NYSE: TRU) Q4 2025 Canada Consumer Pulse Study . Nearly one-third (31%) are pessimistic about their household finances in the next 12 months, a three percentage point drop from Q3 2025. At the same time, 25% of Canadians reported they're unable to pay at least one of their curren
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