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Stock impact report

Fraudsters Lure Consumers With Highly Personal Nature Of Phone Calls [Forbes]

TransUnion (TRU) 
Last transunion earnings: 4/28 06:50 am Check Earnings Report
US:NYSE Investor Relations: investors.transunion.com
Company Research Source: Forbes
It's getting more and more difficult to keep up with fraudsters who are committing increasingly sophisticated scams involving multiple channels—including phone calls, SMS, email and beyond—as part of a complex process to take advantage of consumers. According to the Federal Trade Commission (FTC) , consumers lost over $10 billion in fraud in 2023. Imposter scams—which grew 71% from 2021-2023 —were the number one way consumers were defrauded in 2023. Imposter scams involve a fraudster pretending to be someone they're not to steal money or information. Email was reported as the most commonly used method to reach consumers in the FTC report, however, the phone channel accounted for the highest per-person losses. That's because the phone remains an incredibly popular communication channel for consumers, who want that personal experience, and for enterprises, who tend to rank the phone as one of their top strategic tools for improving the customer experience. With advances in artifici Show less Read more
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