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Stock impact report

TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns [Yahoo! Finance]

TransUnion (TRU) 
Last transunion earnings: 4/28 06:50 am Check Earnings Report
US:NYSE Investor Relations: investors.transunion.com
Company Research Source: Yahoo! Finance
CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) -- With consumer credit originations expected to rise in 2026 , lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization—even as consumers increasingly expect tailored experiences. To help lenders overcome these challenges, TransUnion has launched TruIQ Credit Strategy Studio . This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days. Organizations can now build, test and deploy prescreen strategies in one place with TruIQ Credit Strategy Studio, streamlining traditionally complex, multistep workflows. Designed Show less Read more
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