Rental Demand Softened in Late 2025 as Applications Dropped 10%, New TransUnion Analysis Shows
TransUnion (TRU)
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Source: GlobeNewswire
CHICAGO, March 19, 2026 (GLOBE NEWSWIRE) -- Property managers faced mounting pressure in the second half of 2025 as tenant applications fell 10% year over year, with the steepest decline hitting during the peak summer moving season. Application declines were concentrated primarily in the western and southwestern states, with only a few exceptions in the eastern U.S. Maine experienced the steepest drop nationwide, with applications falling 25%, according to a new TransUnion (NYSE: TRU) analysis presented at its Property Management Summit, held March 19-20. The study analyzed more than 2,400 same-store properties that screened applications in both 2024 and 2025 across 47 states. The analysis included a balanced mix of property types, a wide range of rent levels and applications across all score tiers. Full details of the findings are available in the blog Rental Applications Are Down: How to Keep Properties Full Without Increasing Eviction Risk. “There was a confluence of fac
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