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Stock impact report

Expect More Pain for TrueCar After Its CEO Departs [The Motley Fool]

TrueCar, Inc. (TRUE) 
Last truecar, inc. earnings: 2/20 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.true.com/investor-relations
Company Research Source: The Motley Fool
Expect More Pain for TrueCar After Its CEO Departs TrueCar ( NASDAQ:TRUE Unfortunately, there will likely be more pain ahead. A parade of departing executives has cast a shadow over the company's future prospects. Most notably, the company's venerable CEO Chip Perry resigned in June 09 Image source: Getty Images. An algorithm problem Trouble started to brew in mid-08 after changes to Google's caused a steep decline in TrueCar's website traffic TrueCar saw its revenue growth rate flatten out quickly after the Google algorithm change. After promising revenue growth as high as 0% for 08, the company fell far short, delivering growth of 9%. TrueCar then slashed forward guidance for 09 to imply mid-single-digit growth. This was a big reset from the 0% growth rate forecast just six months prior. The company pledged to fix the issues by modifying its car listing pages to better suit the new search engine algorithm. Quick fixes to the company's platform are now possible due to a recent rebuil Show less Read more
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