Aldi hails record Christmas as hard-up shoppers ditch ‘big four' supermarkets [Yahoo! Finance]
TESCO PLC S/ADR (TSCDY)
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Source: Yahoo! Finance
Sales at the German discounter hit a record £1.65bn in the four weeks to Christmas Eve, marking a 3pc increase on last year. Aldi said customers spent a total of £500m in the final week before Christmas Day, with 57 million transactions in stores taking place across the entire festive period. The discounter said it gained millions of shoppers from rivals such as Tesco, Sainsbury's, Morrisons and Asda over Christmas, as many were seeking “to make their money go further during the festive season”. Giles Hurley, Aldi's UK and Ireland chief executive, said the record Christmas performance came during what was “a challenging time for many”. Aldi is typically able to set lower prices than rivals because it stocks fewer different products, allowing it to secure better deals from suppliers. It claimed to be selling the UK's cheapest Christmas dinner last month. The figures from Aldi mark the first in a flurry of festive trading updates from retailers, with Tesco, Sainsbury's and Ma
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