Asda implements price cuts amid rising cost of living [Yahoo! Finance]
TESCO PLC S/ADR (TSCDY)
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Source: Yahoo! Finance
The retailer has reduced prices on 956 products, with an average decrease of 6%, and some items experiencing reductions greater than 30%. Among the key items affected are pantry staples such as pasta, cooking sauces, tea and coffee. Noteworthy price changes include Yorkshire Tea (a 240-bag pack), which has been lowered from £6.32 to £5, and Asda gravy granules, now available for 69p instead of £1. Asda Chicken Tikka Masala (392g) has seen a price drop from £2.40 to £1.57. The initiative also includes a 15% reduction on 49 products within the Free From category. The move follows findings from Asda's latest income tracker, which highlights that lower-income households are facing a weekly shortfall of £74 between their earnings and essential expenditures. These price cuts are in addition to the store's current 3,452 Rollback deals. Asda chief customer officer Rachel Eyre stated: “We understand the pressure families are under from rising living costs and we're stepping up o
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