Tesco leverages AI for Clubcard Challenges solution [Yahoo! Finance]
TESCO PLC S/ADR (TSCDY)
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Source: Yahoo! Finance
Following a successful trial with a higher-than-anticipated participation rate, Tesco will roll out personalised challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. EagleAI Personalised Challenges is a digital platform that allows retailers to personalise promotions, providing customised challenges to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper-personalisation through analytics, providing consumers with promotions more suited to them. Tesco group membership and loyalty director Lizzie Reynolds commented: "We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. “Personalisation is about using what we know about customers to make their experience better and our rewards more helpful, and we're very excited to see how Tesco customers respond to Clubcard
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