Provenance Appoints Sarah Arana-Morton as CEO to Lead Trust-First AI Shopping Era [Yahoo! Finance]
TESCO PLC S/ADR (TSCDY)
NASDAQ:AMEX Investor Relations:
tescoplc.com/investors
Company Research
Source: Yahoo! Finance
the company's mission to make product claims trustworthy and transparent in an AI-driven retail world. Previously Chair at Provenance, Arana-Morton brings more than 25 years' experience building data systems where accuracy and trust are non-negotiable. At dunnhumby, she helped pioneer Tesco Clubcard's data analytics across global markets. At OpenCorporates, she led the world's largest open company dataset, creating essential infrastructure relied on by governments, financial institutions and technology companies. At Provenance, she is focused on making verified product data readable and usable for AI-driven commerce. AI is reshaping how people shop The leadership transition comes as retail enters a generational shift. AI assistants are rapidly replacing traditional search and influencing a growing share of purchases, with AI-commerce expected to reach trillions by 2030. Instead of keywords, shoppers are asking AI nuanced, values-led questions, and assistants are more likely to r
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