Millennials' love affair with pet chickens is big business for a $30 billion retail chain—‘In America, the new companion animal is the chicken' [Yahoo! Finance]
Tractor Supply Company (TSCO)
Last tractor supply company earnings: 4/23 07:18 am
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Source: Yahoo! Finance
“We had to explain the situation—a chicken changed the password, and we don't know what it is and he's not giving it up,” said Sue Cristante, the fluffy bird's owner. She had brought her pet chickens into work and dressed them up as bumblebees to help advertise that shoppers at the Ontario, Canada, hardware outlet Peavey Mart could now purchase beehives. “It took them a while to respond.” At the store, Cristante, 56, lends her expertise to customers who are building their own flocks. Pre-pandemic, the company probably sold one chicken coop per year. “Now we can't keep them in stock,” she said. “Chickens have really caught on.” In the U.S., the $30 billion retailer Tractor Supply is hoping to capitalize on how much people have grown to treasure their chickens. While they often come to chicken-keeping as a way to live a more sustainable lifestyle and get a guaranteed source of fresh eggs for breakfast, people have fallen in love with them. “Chickens are really the new third pet o
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News
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TSCO
Earnings
- 4/25/24 - Beat
TSCO
Sec Filings
- 5/10/24 - Form 4
- 5/10/24 - Form 4
- 5/10/24 - Form 4
- TSCO's page on the SEC website