ESPN and other media entities risk their credibility with sports betting deals [Los Angeles Times (CA)]
THE STARS GROUP INC (TSG)
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Source: Los Angeles Times
ESPN and other media entities risk their credibility with sports betting deals There are slippery slopes to continually sidestep on the sports media landscape. And then there’s the bedazzled Las Vegas Slip ’N Slide that ESPN just went barreling down last week, head over billfold. If all the other crazy kids are taking this crap shoot into the green-tainted pool, what’s the problem? They’ve tried to at least present some transparency of this business transaction — the Entertainment and Sports Programming Network is more than just entertaining the idea to work with Caesars Entertainment, building an actual branded studio inside the sports book at the Linq Hotel & Casino on the Strip. In exchange, ESPN gets Caesars’ data and branding across all its programming. Hail Caesars, which forged a similarly dastardly deal with Turner’s Bleacher Report franchise a year ago. It comes on the heels of Fox Sports swimming with the sharks from the Stars Group to create a real-money betting app, Fox Be
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