Elon Musk Mastered Sales -- Here's How You Can Follow His Lead [Forbes]
Tesla, Inc. (TSLA)
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Source: Forbes
Photo:GettyOne of the primary reasons that business owners hire a coach is to improve their company's sales revenue. And in my three decades as a coach, I've learned that a company's approach to the sales process can make a huge difference.Take Tesla as an example. What does Elon Musk's company do that's so special? Let's take a look at how Tesla haschanged car salesBut first, ask yourself these two questions:1. How easy is it to buy the product or service your business offers?2. How many hoops do potential clients have to jump through to close the deal?Let's look at the traditional sales process for buying a new car: You arrive at the dealership midmorning, sit down with a salesperson, discuss which car you're looking for and get upsold on a different model. Then, you discuss performance and safety features and get upsold again. Next, you tell them which colors you're interested in, only to find out that there's only one car with everything you just discussed on their lot. Now the sa
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