How much would you pay to meet your favorite celeb? One company bets big [USA TODAY]
Tesla, Inc. (TSLA)
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Source: USA TODAY
I'm in a midtown Manhattan office, chatting with a life-sized, 3D avatar of William Shatner , who gesticulates inside a 7-foot-tall, 410-lbs box called the Proto Luma, a hologram-beaming device that retails for $29,900. The "Star Trek" icon's AI-generated doppelgangager describes my cozy orange sweater and the high-ceiling tech-demo room I'm standing in with great detail. Then, when prompted, he repeats everything he just said in French. Moments before, I had a similar conversation with a simulacrum of Howie Mandel, who cracked jokes in Egyptian upon my request. Later, pre-taped reels of Snoop Dogg Josh Duhamel and JB Smoove regaled me too. The real, non-AI Shatner, 94, has used Proto to interface live with thousands of fans, including at an event in Sydney, where the actor himself spoke with Australians in real time from his L.A.-area home. "He told me that this is more of a time machine company than a hologram company, because I saved him two weeks of travel," David Nussbaum, Pro
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TSLA
Earnings
- 10/22/25 - Beat
TSLA
Sec Filings
- 12/11/25 - Form 4
- 12/9/25 - Form 4
- 12/9/25 - Form 144
- TSLA's page on the SEC website