Peripheral Labs taps into self-driving car sensors to bring sports fans right into the game [TechCrunch]
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To solve this, leagues and broadcasters are trying to make sports more engaging for fans with different kinds of viewing experiences, stats, and analysis. One way to do this is using volumetric video generation that lets users view the play from various angles, giving an inside-the-video-game experience. The core technology uses numerous cameras to capture the footage in 3D for everyone to look at it from various viewpoints. Canada-based Peripheral Labs wants to make this technology affordable for leagues and teams to so it can reach more broadcasters and fans. Peripheral Labs was founded by Kelvin Cui and Mustafa Khan in 2024. Both have worked on driverless cars for the University of Toronto's team, winning several trophies. Khan has worked as a researcher at Huawei, and Cui has experience working on chassis systems as a software engineer at Tesla. “Both Mustafa and I are huge sports fans. He has been a massive Arsenal fan, and I grew up watching the Vancouver Canucks since I w
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