Sizing Up Vegan Leather: Is It Just A Fad? [Fortune]
Tesla, Inc. (TSLA)
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Source: Fortune
Pinterest Environmentally conscious consumers are fretting about not just what they eat. Elon Musk’s Tesla Inc. will offer a “fully vegan” car. What is vegan leather? What sounds like an oxymoron mostly refers to synthetic products. Instead of processed cowhides or sheepskin, the majority of vegan leather is made from plastic-based polyurethane chloride—PVC—and polyurethane, referred to as PU. However, there is also an innovative variety of nature-based products, such as those derived from cork, bark, pineapple leaves, or apple peel. Manufacturers of high-quality alternatives say they look identical to the real thing, although vegan leather doesn’t improve with age the way animal leather can. Why are people buying it? Getting a similar product strong appeal, especially among younger people Sales of meat alternatives Microsoft Are people buying vegan leather? It seems so, especially in the U.S., where consumers are awakening a global sustainable fashion movement supported by companies.
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