Slate's design chief explains why the startup built its electric truck without screens, stereos, or power windows [Business Insider]
Tesla, Inc. (TSLA)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in EV startup Slate unveiled its no-frills, affordable electric truck earlier this year. The "mid-$20,000s" truck's minimalist base version comes without screens, stereos, and power windows. Slate's head of design told BI it's aiming to woo drivers fed up with digital controls and unwanted features. When it comes to its affordable electric truck , Slate is betting that less is more. Tisha Johnson, the head of design at the buzzy Jeff Bezos-backed EV startup , told Business Insider that the Slate truck is for drivers who have had enough of overstuffed cockpits and confusing digital controls. "People recognize that they don't use half of what is afforded in the vehicle. And then they ask, openly they ask, 'So why am I paying for this?'" Johnson said. The Slate truck generated significant buzz when it was unveiled in April. The two-seater bas
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