Tesla's Cybertruck is falling far short of Elon Musk's ambitious sales targets [Business Insider]
Tesla, Inc. (TSLA)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Things are not looking great for Elon Musk's Cybertruck. Tesla sold just over 20,000 of the "apocalypse-proof" pickup in the US last year, per industry data. Musk once said Tesla could sell 250,000 Cybertrucks a year, but it has faced quality and demand issues. The Cybertruck is running out of road. Tesla sold 20,237 Cybertrucks in the US last year, according to data from Cox Automotive released on Tuesday, as demand for Elon Musk's "apocalypse-proof" pickup fizzled. That's nearly half the number Tesla sold in 2024, and sales dropped 68% year-on-year in the final quarter of 2025. The figures are a far cry from the target of 250,000 sales a year Musk set before the Cybertruck rolled off the production line in 2023. The divisive electric truck amassed over 1 million reservations, but early models launched with a price tag of over $79,00
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