Bombora Expands B2beacon™, Establishing a New Standard for B2B Campaign Measurement [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
NEW YORK Feb. 3, 2026 /PRNewswire/ -- Today, Bombora , the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement solution designed to address one of B2B advertising's biggest challenges: understanding programmatic media performance at the account and buying group level, where B2B decisions are made. With B2B programmatic spend projected to increase by 25% over the next two years , B2beacon™ delivers consistent, high-quality measurement that enables advertisers to confidently evaluate reach, engagement, and impact across B2B campaigns. Initially launched in Q4 of 2025 on The Trade Desk, B2beacon™ delivers precise account- and buying group–level measurement, flexible activation without a subscription, and industry-leading match rates of 90%+. Now, through a new integration with OpenX, Bombora's B2beacon™ measurement solution is available across major DSPs, including DV360, Amazon DSP, Yahoo DSP, Viant, Basis, and Simpli.fi . By expanding across t
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