How CTV advertising prepped for next-gen reinvention at NewFronts [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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US:NASDAQ Investor Relations:
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Source: Yahoo! Finance
During their first unified NewFronts presentation, Walmart and Vizio pitched the scale and strength of a full-service offering that connects content to commerce within a single ecosystem. But the retail giant and its connected TV subsidiary weren't the only ones to roll out innovations around targeting, measurement and commerce at the IAB's annual showcase. Together, these developments paint a picture of where CTV is headed as it continues to gain ground with viewers and narrows in on unique capabilities around measurement, performance and AI. “I cannot remember a more dynamic time in the industry. Every facet of the business is being reinvented and the days of impressions as a proxy for results are fading. Streaming and CTV are now performance-driven channels, directly accountable for business outcomes,” IAB CEO David Cohen said in a statement . “AI is now embedded across the entire value chain, reshaping how content is created, how media is bought and sold, and how performance is
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TTD
Earnings
- 2/25/26 - Beat
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Sec Filings
- 3/27/26 - Form SCHEDULE
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- 3/25/26 - Form 8-K
- TTD's page on the SEC website