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8.41049966776566E-06 8.41049966776566E-06 -0.00335578936744627 -0.00293526438405709 -0.00677465748240108 0.0121994297681225 0.0080025904338977 -0.00663167898804876
Stock impact report

LinkedIn is making a big play for streaming TV ad dollars [Business Insider]

The Trade Desk, Inc. - Class A (TTD) 
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.thetradedesk.com
Alison Cornell This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV. It has signed a partnership with adtech company The Trade Desk. It means The Trade Desk's clients can use LinkedIn data to target their connected-TV ad buys. LinkedIn wants a bigger chunk of the streaming TV ad business. Loading audio narration... The professional networking site exclusively told Business Insider that it has signed up adtech company The Trade Desk as its first demand-side platform partner for connected-TV ads . DSPs are software that allow advertisers to automate their ad buys and target audiences across a range of websites, apps, and platforms like TV. Advertisers and agencies accustomed to using The Trade Desk for their digital ad buying can now layer in LinkedIn data to reach its audience of more than 1 billion professi Show less Read more
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