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-5.54508151269319E-05 -0.000887213042031699 0.00144172119330165 0.000887213042031699 0.000887213042031699 0.000887213042031699 0.000887213042031699 0.000887213042031699
Stock impact report

Netflix Says Users of Subscription Plan With Ads Hit 40 Million [BNN Bloomberg (Canada)]

The Trade Desk, Inc. - Class A (TTD) 
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.thetradedesk.com
Company Research Source: BNN Bloomberg
The number of users rose from 5 million a year ago, Amy Reinhard, the company's president of advertising, said Wednesday in New York where Netflix was presenting its future programming lineup to potential sponsors. Ad-plan subscribers amount to over 40% of the sign-ups in the countries that offer the plan. The company has 270 million subscribers overall. Netflix is working to make ad sales a major new revenue component — and bringing the technology in-house to increase its ability to manage the business. Having its own platform will let the company offer sponsors new ways to buy ads as well as measure their effectiveness. In the coming months Netflix will expand its buying capabilities to additional online advertising companies. The Trade Desk Inc., Google Display & Video 360 and Magnite Inc. will join Microsoft Corp. in facilitating automated ad purchases. For measurement and verification the company is working with Affinity Solutions, DoubleVerify, iSpotTV, Kantar, Nielsen an Show less Read more
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