Rain Introduces CTV Performance+ to Improve CTV Buying Efficiency While Maintaining Premium Quality [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
PORTLAND, Ore. April 8, 2026 /PRNewswire/ -- Rain , the leading independent full-service advertising agency, announces its CTV Performance+ offering, an innovative new approach that enables brands to utilize Connected TV (CTV) as a viable performance channel. This approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel. Rain, the leading independent full-service advertising agency, announces its CTV Performance+ offering, an innovative new approach that enables brands to utilize Connected TV (CTV) as a viable performance channel. Through a combination of data-driven bidding, curated inventory, and strategic customization, CTV Performance+ enables advertisers to access high-quality CTV placements more efficiently while maintaining premium supply and strong performance outcomes. Key components of the CTV Performance+ app
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