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0 -0.00093622001170273 -0.005266237565828 -0.0136922176711527 -0.00877706260971328 -0.0100643651258046 -0.0134581626682271 -0.0165008777062609
Stock impact report

Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership [Yahoo! Finance]

The Trade Desk, Inc. - Class A (TTD) 
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.thetradedesk.com
Company Research Source: Yahoo! Finance
SAN JOSE, Calif., April 30, 2024 BUSINESS WIRE )--Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers. As the TV streaming ecosystem grows increasingly crowded and complex, advertisers are looking for the most efficient and performant way to cut through the noise and reach viewers at scale. By leveraging Roku's automatic content recognition data, advertisers using The Trade Desk can suppress incremental households that have seen their linear TV ads — a capability advertisers have had directl Show less Read more
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