Roku vs. Netflix: Which Streaming Platform Stock is a Better Buy Now? [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
Netflix commands one of the world's largest subscription streaming audiences, supported by a broad global reach and engagement. Roku has established itself as the dominant streaming platform in the United States, anchoring content discovery and streaming access across multiple services through its operating system. Both companies benefit from common streaming tailwinds, including expanding user bases, rising streaming hours and strategies designed to deepen engagement. Netflix drives this through sustained investment in original content across genres and geographies, while Roku enhances engagement through platform-led distribution and The Roku Channel. Let us delve deeper to determine which is a better investment now. Roku's platform-agnostic model creates a structural advantage in the streaming ecosystem. The company's proprietary devices and smart TVs connect 85.5 million streaming households, recording 32 billion streaming hours in the third quarter of 2025. Unlike Netflix, whi
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