Triton Digital and Optable Join Forces to Make Identity Technology Available to Premium Audio Publishers [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
Thu, February 6, 2025 at 3:00 PM GMT+1 4 min read Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK, February 06, 2025 BUSINESS WIRE Triton Digital , the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable , to enable audio publishers to securely deploy user identity technology and interoperate with leading identity systems and partners. As a result, premium audio publishers will be able to safeguard, administer, control, and govern their first-party identity data. While personalization in audio transforms the listener experience, audio has historically lacked addressability because of the complex process of deploying identity into audio advertising. It requires deep integration with supply-side systems and modern identity management through an accessible interface but
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