Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk's OpenPath [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
NEW YORK, January 29, 2026 BUSINESS WIRE )--Xumo, the streaming joint venture between Comcast and Charter Communications, today announced a new way for advertisers to access Xumo's premium streaming inventory through OpenPath, a direct supply path from global advertising technology leader The Trade Desk. As the first publisher to connect OpenPath through FreeWheel, Xumo's primary ad serving platform, Xumo is helping to set a new standard for more direct access to connected TV (CTV) inventory. This access enables advertisers and their agencies to seamlessly connect with Xumo's ecosystem, which reaches more than 60 million monthly active users across streaming devices, smart TVs, and ad-supported streaming channels. Further, OpenPath helps reduce layers in the ad tech stack and supports identity-aware buying across CTV. The announcement builds on Xumo's recently introduced advanced identity solution, which incorporates Unified ID 2.0 (UID2). Initially developed by The Trade Desk, U
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News
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- Why The Trade Desk Fell Yet Again Today [Yahoo! Finance]Yahoo! Finance
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- 1/26/26 - Form 8-K
- 12/15/25 - Form 8-K
- 12/5/25 - Form 4
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