New Survey Suggests 64 Percent of U.S. Households May Lack Long-Term Interest in Cable TV Subscriptions
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Business Wire
Data Also Indicates Stay-at-Home Directives Can Be Accelerating Cord-Cutting18-to-34-Year-Olds Prefer Ad-Supported Streaming Over Subscription Streaming NEW YORK--(BUSINESS WIRE)--64 percent of U.S. households with at least one screen have cut the cord with cable TV, are planning to cut the cord, or never subscribed, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk (Nasdaq: TTD). The survey also highlighted major differences in cord-cutting behavior by age group.The percentage of U.S. households that have cut the cable TV cord, are planning to, or have never subscribed:All households – 64 percent18-34 age group – 74 percent35-54 age group – 64 percent55+ age group – 56 percentThe 18-34 age group has long been coveted by advertisers because of their disproportionally high disposable income, because they are at a stage in life where they are starting to build long-term brand loyalties, and because they are trendsetters for all age groups. That they ar
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TTD
Earnings
- 11/6/25 - Beat
TTD
Sec Filings
- 12/15/25 - Form 8-K
- 12/5/25 - Form 4
- 11/18/25 - Form 4
- TTD's page on the SEC website