Rubicon Project Implements Standardized Common ID With The Trade Desk
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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US:NASDAQ Investor Relations:
investors.thetradedesk.com
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Source: Business Wire
LOS ANGELES--(BUSINESS WIRE)-- Rubicon Project (NYSE: RUBI), a global exchange for advertising, today announced that it has implemented The Trade Desk’s unified ID solution onto their digital advertising exchange. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers. This joint effort and implementation aim to improve match rates and identity resolution outside of walled gardens. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet. “Enhanced identity resolution results in more relevant advertising. All players that participate in the digital buying and selling ecosystem benefit from reading from the sam
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Earnings
- 2/15/24 - Beat
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Sec Filings
- 4/30/24 - Form 4
- 4/25/24 - Form 4
- 4/25/24 - Form 4
- TTD's page on the SEC website