Why coronavirus could lead to the demise of cable TV as more consumers cut the cord [Yahoo! Finance News]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance News
Streaming isballooningAccording toThe Trade DeskThat number jumped to 75% for those aged 18-34 — suggesting that interest in cable is dwindling, especially amongst the younger generation.“With only a quarter of young adults having any long-term interest in traditional cable TV, in a few years we won’t be talking about linear or cable TV at all. It will all be online and streaming,” The Trade Desk Chief Strategy Officer Brian Stempeck said in a statement.A ‘billion dollar question’View photosThe coronavirus could lead to an increase of cable-cutters as 64% of U.S. households reported a lack of longterm interest in cable TV plans Source: The Trade Desk)To further illustrate that point, 11% of those households that still do have cable said they plan to cut the cord by the end of this year — with 18 to 34-year-olds once again leading the charge. These trends are expected to continue, as Americans adhere to stay-at-home orders — and streamers are capitalizing on this unprecedented moment.N
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TTD
Earnings
- 11/6/25 - Beat
TTD
Sec Filings
- 12/5/25 - Form 4
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- TTD's page on the SEC website