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0 -0.00130718954248363 -0.00130718954248363 0.00130718954248363 0.00653594771241828 -0.00653594771241828 -0.0117647058823529 -0.00653594771241828
Stock impact report

Informa TechTarget Launches AI Visibility and GEO (Generative Engine Optimization) Content Solutions for the Zero-Click B2B Buyer Journey

TechTarget, Inc. (TTGT) 
Last techtarget, inc. earnings: 2/12 04:15 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.techtarget.com
Company Research Source: Business Wire
With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams.Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling AI-driven audience membership in 2025.The AI Visibility Audit and the GEO Topic Planner—powered by Informa TechTarget’s expertise in audience and content development, market insights, and marketing engagement services—are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search. NEWTON, Mass.--(BUSINESS WIRE)--Informa TechTarget (Nasdaq: TTGT), a leading growth partner for the B2B technology and services sector, today announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner. Designed as Show less Read more
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