Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices
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Source: Business Wire
LONDON--(BUSINESS WIRE)--According to Omdia’s latest research, Mainland China’s smartphone market declined by 1% year on year in 1Q 2026, with shipments reaching 69.8 million units. In 1Q 2026, rising component costs, particularly for memory, prompted major vendors to increase product prices, further extending the market’s downward trajectory. Huawei ranked first with shipments of 13.9 million units, capturing a 20% market share and maintaining strong momentum. Apple followed in second place with 13.1 million units and a 19% share. OPPO, in its first quarter following realme’s reintegration, shipped 11.0 million units to rank among the top three vendors. vivo recorded 10.5 million units, ranking fourth, while Xiaomi placed fifth with shipments of 8.7 million units.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260413266424/en/Mainland China smartphone market shipment, 1Q23 to 1Q26“To balance volume, revenue, and profita
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