Omdia: Emerging TV OS Platforms Forecast to Capture 28% of European Market by 2030
TechTarget, Inc. (TTGT)
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Source: Business Wire
LONDON--(BUSINESS WIRE)--TV Operating Systems that did not exist in 2022 are forecast to control 28% of the European TV operating system (OS) market by 2030, up from 21% in 2025, according to Omdia’s latest TV Design & Features Tracker. This rapid shift underscores how TV brands are increasingly prioritizing advertising revenue from the TV OS over traditional hardware revenue.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421901662/en/Europe - TV OS Unit Market ShareIn Europe, Google TV currently leads with a 32% share but will lose share gradually to three key competitors: VIDAA, Titan OS and TiVo. These three platforms represent a growing group of independent operating systems that are successfully challenging Google TV in Europe.Independent TV OS Revenue-Sharing ModelsWhile these platforms differ in their origins, they share a common business philosophy that is highly attractive to European TV manufacturers seekin
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