Omdia: Global Smartphone Shipments Exceed Expectations With 1% Growth in 1Q26, but Second-Half Outlook Remains Uncertain
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Source: Business Wire
LONDON--(BUSINESS WIRE)--The global smartphone market shipped 298.5 million units in 1Q 2026, growing 1% year-on-year (YoY), according to Omdia. The quarter was shaped by two opposing forces. Vendor-led front-loading - as Samsung, Apple, and others accelerated sell-in ahead of expected inflation in memory and component costs - supported momentum and contributed to performance exceeding initial industry expectations. However, macroeconomic headwinds continued to weigh on end-consumer demand. Persistent inflation has compressed household discretionary budgets, creating a widening gap between channel sell-in and underlying sell-out. This imbalance is expected to lead to a more pronounced correction in 2Q 2026 and the second half of 2026.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260429020190/en/Worldwide smartphone shipments, 1Q22 to 1Q26Vendor HighlightsAgainst industry expectations, Samsung retained its position as t
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