Omdia: Global TV Shipments Remain Flat at 61.5 Million in 4Q25 Despite 25% Decline in China
TechTarget, Inc. (TTGT)
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Source: Business Wire
LONDON--(BUSINESS WIRE)--Global TV shipments remained flat year-on-year at 61.5 million units in 4Q25, despite a sharp decline in China, according to data from Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: History – 4Q25. Shipments in China fell by 25.3% year-on-year, as government subsidies ended and many consumers brought forward upgrades over the past year. However, strong demand in other regions helped offset the decline, keeping the global market broadly stable for the quarter.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260302337003/en/Regional TV shipments and year-on-year growth - 4Q25China recorded the steepest regional contraction in shipments, while mature markets such as North America and Western Europe continued to expand, up 4.7% and 3.2%, respectively. Developing regions delivered the strongest growth, led by Latin America & the Caribbean (up 12.5%) and the Middle East & Africa (up 9.4%
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