Omdia: Global Wearable Band Shipments Up 3%, Setting Stage for Strong Holiday Season
TechTarget, Inc. (TTGT)
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Source: Business Wire
LONDON--(BUSINESS WIRE)--The wearable band market grew by a modest 3% to 54.6 million units in 3Q, according to the latest research from Omdia. Despite the low volume growth, the market’s value surged 12% to $12.3 billion, reflecting a shift toward premium devices.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251201823598/en/Worldwide wearable band shipments by region, Q3 2024 versus Q3 2025The Average Selling Price (ASP) rose 9% annually to $225, driven predominantly by the market's largest players. The top five vendors - Xiaomi, Apple, Huawei, Samsung, and Garmin - together accounted for 84% of the market’s total value and 63% volume share. This value dominance, combined with their vast financial and R&D resources, is making it increasingly difficult for smaller vendors to compete on price and attract new users.Dual strategy drives growth across price tiersThe top vendors are achieving success through a dual strategy
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