Omdia: YouTube Expected to Approach 3 Billion Global Users by 2027 as Netflix Surpasses 1 Billion [Yahoo! Finance]
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Source: Yahoo! Finance
France: YouTube user overlaps with other broadcaster video services, November 2025 LONDON, March 26, 2026 BUSINESS WIRE )--Netflix is forecast to reach over 1 billion monthly active users globally by 2027, while YouTube is expected to approach 3 billion users worldwide according to Omdia. The new data, presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia , at Series Mania, showcases how global platforms are reshaping video consumption across Europe. During her session with Justine Ryst, Managing Director of YouTube France and Southern Europe, Aguete highlighted that Netflix and YouTube are the leading first-choice options for video services in France, ahead of traditional broadcasters and pay TV. Netflix leads the market at 18%, followed by YouTube at 12%. The session, "How to Turn YouTube into an Asset for Your Series?", underlined the evolving role of YouTube in the content ecosystem. While there is significant audience overlap between YouTube and major Fre
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