TechTarget to Speak at Forrester B2B Summit with Broadvoice on How to Build a Better Revenue Waterfall Fueled by Intent
TechTarget, Inc. (TTGT)
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Source: Business Wire
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with Broadvoice live at Forrester B2B Summit – “How Broadvoice is Building its Revenue Waterfall Fueled by Intent”. Featuring Malachi Threadgill, former Forrester analyst and current Head of Growth & Product Marketing at Broadvoice and John Steinert, Chief Marketing Officer at TechTarget, this session profiles how Broadvoice is reshaping their revenue waterfall with powerful intent data from TechTarget. Attendees will learn how Broadvoice is transforming success centered on buying groups and pipeline and get real advice on what it takes to re-think and re-align people, processes and technology - including intent use cases – without upsetting everything and everybody. The Case Study will be live on Monday, May 6, at 12:40pm CT in Room 12B at the Austin Convention Center.“Many enterprise technol
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