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Mafia: The Old Country's $50 Price Point Paid Off, Take Two Boss Says [Yahoo! Finance]

Take-Two Interactive Software, Inc. (TTWO) 
Last take-two interactive software, inc. earnings: 2/6 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.take2games.com
Company Research Source: Yahoo! Finance
VIDEO: Mafia: The Old Country - “Loyalty is Everything” Story Trailer [02:07] While the biggest news out of Take-Two's latest earnings call was a disappointing 6 month delay for GTA 6 , CEO Strauss Zelnick also took some time to discuss the success of August release Mafia: The Old Country . The prequel title was priced at just $50 on release, a gamble that Zelnick says paid off. A Mafia prequel set in Sicily in the early 1900s, Mafia: The Old Country is more linear and story-driven than other games in the franchise. 2K games promoted the title as a polished, condensed experience that doesn't require a massive time commitment from players, and priced the game to match. Take-Two's latest earnings report revealed that Mafia: The Old Country quickly outperformed the company's expectations for it. "What we suspected was confirmed," Zelnick said in an interview with The Game Business . "Which is just… if you give consumers a great narrative experience that's a lot of fun, somewhat co Show less Read more
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