Hostess® Ignites Birthday CupCake Craze as Part of Epic Sweetennial Festivities
Hostess Brands, Inc. - Class A (TWNK)
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Source: Business Wire
With Over 31 Million Birthday CupCakes Sold, Hostess® Responds to Clear Consumer Demand by Adding Sweet Treat to Permanent Snack Cake Line-Up KANSAS CITY, Mo.--(BUSINESS WIRE)--Celebrating 100 years as America’s most iconic snack cake company, Hostess® turned a page in cupcake history, with consumers enjoying 31 million Hostess® Birthday CupCakes in its “Sweetennial” year – enough signature squiggles to stretch more than 1,143 miles. While it was originally introduced early this year as a limited time offering celebrating 100 years of fun and delicious treats, due to the overwhelming response, Birthday CupCakes have been added to the brand’s permanent snack cake line-up.“For 100 years, Hostess has been surprising and delighting consumers with beloved sweet treats that attract passionate fans, generation after generation,” said Chad Lusk, Senior Vice President and Chief Marketing Officer for Hostess Brands. “Beyond the extraordinary staying power of our iconic snacks, Hostess conti
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