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Stock impact report

Key Coca-Cola, Pepsi rival kills 4 energy drink flavors [Yahoo! Finance]

Texas Roadhouse, Inc. (TXRH) 
Last texas roadhouse, inc. earnings: 2/20 04:03 pm Check Earnings Report
Company Research Source: Yahoo! Finance
The category of "energy drinks" was created in 1997 in the United States. The world, and the United States in particular, enjoy energy drinks. The category, however, is a relative new one. "Since the Red Bull brand broke upon the U.S. scene in 1997, the energy drink category has been a fast-growth, high-margin phenomenon, not even derailed by the financial crisis and accompanying recession," according to Beverage Marketing Corporation: Energy Drinks in the U.S. through 2027 There is some dispute over whether Red Bull was the first true commercial energy drink. “Although marketers credit Red Bull with creating the ‘energy drink' category, the pursuit of drinks to enhance performance and well-being is not new,” shared the fourth edition of Principles of Marketing It's fair to say, though, that energy drinks became a widely tracked category once the Australian-created product hit the U.S. market in 1997, spawning countless competitors. Red Bull kills four energy drink flav Show less Read more
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