BofA Lowers Unity Software (U) PT to $18 Citing Premium Valuation [Yahoo! Finance]
Unity Software Inc. (U)
Company Research
Source: Yahoo! Finance
Unity Software to $18 from $21 while maintaining an Underperform rating. This sentiment was announced as part of the firm's Q4 2025 preview, where BofA stated that Unity Software is priced for perfection, trading at a significant premium compared to large-scale online ad stocks and AppLovin Corp. (NASDAQ: APP On January 15, Freedom Capital initiated coverage of Unity Software with a Buy rating and a $52 price target, arguing that a premium valuation is warranted by the early success of its Vector AI technology and noting that its current multiple is less than half that of AppLovin. Additionally, on January 13, Morgan Stanley increased its price target for Unity Software to $52 from $48 with an Overweight rating. The firm anticipates that 2026 will mirror 2025's trends in the internet sector, with investors favoring companies that show clear returns from GenAI or GPU-driven technologies. Conversely, Morgan Stanley suggested that subsectors facing disruption will likely experience l
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U
News
- Unity Software Inc. (U): A Bear Case Theory [Yahoo! Finance]Yahoo! Finance
- Google Project Genie Puts Unity Software's Long-Term Role In Focus [Yahoo! Finance]Yahoo! Finance
- Unity Software (NYSE:U) had its "hold" rating reaffirmed by analysts at Benchmark Co..MarketBeat
- Is Google's Project Genie Quietly Rewriting Unity (U)'s Competitive Edge in AI-Driven Game Development? [Yahoo! Finance]Yahoo! Finance
- Is Unity Software (U) Pricing Look Attractive After The Recent 31% Weekly Share Price Slump [Yahoo! Finance]Yahoo! Finance
U
Earnings
- 11/5/25 - Beat
U
Sec Filings
- 1/15/26 - Form 144
- 12/15/25 - Form 4
- 12/15/25 - Form 144
- U's page on the SEC website