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Stock impact report

Unity Software charts path to profitability through streamlined engine, data strategy: analysts [Yahoo! Finance]

Unity Software Inc. (U) 
Company Research Source: Yahoo! Finance
Unity Software Inc (NYSE:U) is pursuing strategic growth through a consolidation of its engine offerings and a shift in its data strategy, Wedbush analysts wrote, following a recent meeting with the company's investor relations team. The firm maintained an ‘Outperform' rating on Unity, with a 12-month price target of $30, up from its current share price of about $19. “Unity has conceded the mediation war to AppLovin's MAX,” Wedbush's analysts wrote. They described ironSource as a “cash cow” that will continue operating while cash-flow positive but will not receive new resources. Wedbush emphasized that the company's data advantage is now centered on Runtime, which allows Unity to capture a distinct segment of the ad market. Feeding this data back to developers supports real-time game optimization, creating a system that integrates the advertising and development sides of the business, they added. Wedbush wrote that the Runtime fee is expected to affect the model in the second Show less Read more
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