The Rise And Fall Of Stephen Curry's Under Armour Partnership [Forbes]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: Forbes
Fans of the Golden State Warriors superstar received quite the visual confirmation of that news the next evening when, for the first time in over a decade, Curry walked onto an NBA floor for pregame shootaround in something other than his signature shoe from UA, instead donning a pair of Nike Kobe shoes. While Curry did play in his UA signatures in San Antonio, Curry had made his statement: He was a sneaker free agent. What started in 2013—and really got going with Curry's first two signature models both releasing in 2015—has ended, with the Baltimore-based brand and NBA player jointly announcing the termination of the partnership. Curry is now free to pursue his own sneaker deal and takes his Curry Brand in tow, punctuating UA's brand repositioning away from superstar athletes. Kevin Plank, founder and CEO of Under Armour, said that “for Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround.” It all comes as UA co
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