Under Armour separates Curry Brand to focus on core business turnaround [Yahoo! Finance]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: Yahoo! Finance
Curry Brand will become independent of Under Armour as the sportswear retailer shifts focus back to its core label and launches new UA Basketball products. The Curry 13, the final Curry Brand and Under Armour shoe, will launch in February 2026 as planned, with additional colourways and apparel running until October 2026. Under Armour founder and CEO Kevin Plank stated: "It's been an incredible privilege to work with Stephen, who as president of Curry Brand has been much more than an ambassador – he's become a thoughtful and strategic business leader,". "Together with our teammates, he helped build something rare: a brand with credibility, community impact and product that performs at the highest level. For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround.” Curry Brand launched in 2020 as an extension of Stephen Curry's collaboration with Under Armour, which has spanned more than a decade. The brand combin
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