Steph Curry, Under Armour announce massive change to shoe deal [USA TODAY]
Under Armour, Inc. Class C (UA)
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Source: USA TODAY
Golden State Warriors guard Stephen Curry and apparel giant Under Armour mutually agreed Thursday, Nov. 13 to end their exclusive partnership, effectively immediately. The deal lasted 13 years, and Under Armour will release the final version of Curry's shoe, the Curry 13, in February 2026, as had been originally planned. The move allows Curry Brand , the company that had produced sneakers and clothes under the Under Armour umbrella, to operate independently. Curry Brand can now seek another exclusive retail partner. “What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it's only growing stronger,” Curry said Thursday in a press release . “I'm excited for a future that's focused on aggressive growth with a continued commitment to keep showing up for the next generation." Curry also thanked Under Armour for believing in him earlier in his career and for affording him “the space to build something much bigger and more impactful than a
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